Islamic Fashion Festival Kuala Lumpur 2011
presents 'Oriental Charm'...
Week-long Fashion Extravaganza to Benefit Charity Organisations
Kuala Lumpur, 14 November 2011: The annual Islamic Fashion Festival (IFF) flagship event in Kuala Lumpur presented the theme 'Oriental Charm' at its week-long fashion extravaganza from the 14th to 18th of November 2011 at JW Marriot Kuala Lumpur.
Under the distinguished patronage of YABhg Datin Paduka Seri Rosmah Mansor, wife of the Prime Minister of Malaysia YAB Datp' Sri Mohd Najib Tun Razak, the IFF Kuala Lumpur 2011 is the 19th event to be held since the IFF was founded in 2006 by IFF Founder and Chairman Dato' Raja Rezza Shah.
This year, the IFF held a series of successful outings at four international and one domestic destinations, debuting in Singapore, Astana, Bandung and London on the international curcuit and Kota Bharu domestically. Other previous IFF destinations are Abu Dhabi, Dubai, Jakarta, Monte Carlo and New York City.
A total of 14 showcases will be held throughout the five-day event, with over 60 amazing designers from famous cities of different countries including Kuala Lumpur, Jakarta, Bali, Singapore, Hong Kong, Taipei, Tokyo and Sydney as well as the renowned international brand, Kenzo from Paris.
One of the IFF's core visions and missions is to carry out its social responsibility to assist the unprivileged, the ill and the needy. With this said, the IFF's fund-raising efforts have benefited over 40 NGOs and charities. The ministries hosting the showcases are the Tourism Ministry Malaysia and the Women, Family and Community Development Ministry Malaysia. The NGOs and charity organisations are Association of Muslim Apparel Entrepreneurs & Designers (AMAED), Federation of Women Entrepreneur Association Malaysia (FEM), Badan Amal Kasih Sayang Malaysia (BAKASA), Council of Justices of the Peace of Selangor (JP Selangor), Tuanku Najihah Foundation, Persatuan Bencana Alam Negeri Kedah (PBANK), Young Designers Arena (YODA) and Yayasan Tuanku Syed Putra.
The Kuala Lumpur IFF will be graced by royal guests-of-honour Her Majesty Seri Paduka Baginda Raja Permaisuri Agong, Their Royal Highnesses the Sultan and Sultanah of Kedah, the Sultan and Sultanah of Kedah, the Sultan and Sultanah of Pahang, the Raja Perempuan of Perlis, the Tengku Puan Pahang, the Raja Puan Besar Perak Darul Ridzuan, the Raja Muda and Raja Puan Muda of Perlis, Tuanku Ampuan Najihah, Tunku Nora Ismail and Raja Puan Muda Perak Darul Ridzuan. Malaysian Deputy Prime Minister's wife, YABhg Puan Sri Norainee Abdul Rahman is also a guest-of-honour alongside VVIPs including Tourism Minister YB Dato' Sri Dr Ng Yen Yen and Women, Family and Community Development Minister YB Senator Dato' Seri Shahrizat Abdul Jalil.
Among the household designers participating from Kuala Lumpur and others are:
- Albert King (Malaysia)
- Dato' Farah Khan (Malaysia)
- Dato' radzuan Radziwill (Malaysia)
- Dato' Tom Abang Saufi (Malaysia)
- Jovian Mandagie (Malaysia)
- Melinda Looi (Malaysia)
- Kenzo (Paris)
- Paul Ropp (Bali)
- Deden Siswanto (Jakarta)
- Ghea Penggabean (Jakarta)
- Ian Adrian (Jakarta)
- Itang Yunasz (Jakarta)
- Mantra (Singapore)
- Kanchan Couture (Hong Kong)
- Jenny Lim (Taipei)
- Amalina Aman (Sydney)
In keeping with the IFF theme of 'Oriental Charm', the designers' collections are also inspired by things Oriental.
The guests are expected to be fully entertained with prestige performances by evergreen and renowned Malaysian singers such as Ning Baizura, Dato' Kathijah Ibrahim, Hazami, sisters Azlina and Liza Aziz, Salimah Mahmood, Dato' Syed Sobrie, Datin Azie, Zach X-Factor, Safura, Noreen Noor, Shima, Rem, Dato' Leonard Tan, Roy, violinist Dennis Lau, beatboxer Shawn Lee, new boy band Forteen and Il Divo-styled band, Putera. Performers from other countries include Indonesia's Rossa, Singapore's Awi Rafael and 1960s singer Sakura from the States. IFF Kuala Lumpur is also featuring disbanded groups that will reunite specially for this event, they are Ruffedge, Kool, A to Z, Elite, X-Factor and Shades.
The main sponsors for IFF Kuala Lumpur 2011 are Puncak Niaga (M) Sdn Bhd and Merge Energy Berhad while co-sponsors are Al Bukhary Foundation and Gapurna Group. It is also supported by the Ministry of Tourism Malaysia and the Ministry of Women, Family and Community Development Malaysia.
Other sponsors are JW Marriott (official hotel), PAC Martha Tilaar (official make up), Andy Ho (hair), Jaipore Jewels (Jewellery), Kraftangan Malaysia (token), Caran D' Ache, Amouage and Vabene (gift), Kuzie Catering (official caterer), Excellent Sense (official florist), Snips (dressers) and The Zon (official accomodation).
The official magazines are Prestige and Aniqah while the media partners are ntv7 and Katch-i.